Educational Resources: Sowing the Seed of the Future

Arm yourself with education and fight off the uncertain future into submission; these words quickly display the importance of education in one's life, especially in our times when knowledge is more important. This is the power of education and one must endeavor relentlessly in order to acquire it. It is one of the most important necessities of life which should not be neglected, knowledge is foremost and wisdom, the principal thing. Education is the process of learning which is not confined to closed class rooms; education is a never-ending process through interactions with the environment, society and with other individuals which will last for a lifetime.

There are many educational resources available for use today, libraries, respectable institutions and more recently various forms of media such as radio, television and the internet. With these sources of knowledge which anyone can tap into, it can be attained by anyone anywhere.

Types of Education

There are two types of education, formal and informal. It is through the combination and balance of these two types that people are able to exceed and become successful.

When someone is educated in an institution which uses a structured curriculum of learning, it is classed as formal. This is the conventional way of learning; it focuses on the use of educational resources advised by the standards imposed by the governing council for education. Starting from nursery and ending with the graduation from university, depending on how far you decide to progress, this is a very standard way of learning.

An informal perspective would include being educated outside an institution through the use of unconventional methods of learning, mainly through experience. This type uses a direct approach to things and does not involve a structured curriculum. The main educational resources used in are the environment and the society. Due to the nature of the way we learn informally, the process will typically start when you are old very young and continues throughout a person's entire life.

You cannot say that one type of education is better than the other; both have their insufficiencies which is made sufficient by each other. Knowledge not acquired in class rooms can be acquired through experience, while knowledge not acquired through experiences is acquired in class rooms. With the correct balance of formal and informal education, an unbiased, yet objective outlook is developed.


Education the only necessity which is not tangible, but can alter the world of anyone that has acquired it. As technology continues it's never-ending leap into the future, people who are more educated are being to see the benefits quicker. Through education, the seed of success is sown in order to make the future a little brighter than today.

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Marketing For Schools - How To Build Your School's Image

Few would welcome a formal 'market' in public services, least of all a key service like yours, education. There has, of course, been a true market in independent education for very many years as individual private schools seek to attract fee-paying students. But even in publicly funded education there is a market. Both parents and students have choices to make - and you need to make sure enough of them choose you. Welcome to the world of marketing for schools!

Schools have impacts on related local markets too. Just take a look at housing for example. If you move to a new town or city and you want to know where the 'best' schools are, ask the local estate agents-- they would always tell you!

How did they form a view? Because every school emits marketing messages, whether for good or bad. The messages can be overt, as in school brochures, or subliminal, as in attitudes perceived by onlookers.

This external understanding directly impacts a school's ability (or not) to draw in students and therefore funding. Because we all want to work for a winning team it also affects a school's ability to attract and retain skilled resources, which in turn influence academic results, which affect your ability to attract students... and so on!

It is easy to make the mistake of imagining that what we know to be real is the same 'truth' that others observe. This is not so. It is perception that make a differences to those with sway over a school-- parents, potential parents and students, LEA officers, community leaders and so on.

Public perception of a school can be seriously damaged by events that take just moments to undermine what has taken months or years to create. Hopefully few experience a continual stream of situations like the school in BBC's Waterloo Road! But it can happen. Not everything goes as hoped.

Let's look at a real life story. When a new principal took charge of a very large community college not far from where I'm sitting, it had a poor local track record. He examined the application forms for the intake two years previously. He was shocked to find the school was first selection in only 46 % of cases, regardless of having no local competitors. A pupil would have to journey at least 10 miles to find another secondary school. As the marketing people express it they were 'voting with their feet'. He took confident action to address this. As a result, now his school, with over 2,500 students, is over-subscribed. It has not happened by chance.

A school's perception by the public can be managed, changed or enhanced in many ways. A substantial part of this can be achieved by what businesses call 'marketing communications'. This is most definitely not the 'spin' with which we are all so heartily disillusioned. No, the communications must be underpinned with substance or you will be caught out and worse yet will follow.

Sustained improvement in perception depends on many elements. A school is no different from any other organisation in this regard.

Can communications with the school's stakeholders-- and there are many-- be improved? Do your staff members give out good news about the school? Are they provided with the good news to talk to others about? Is it practical to enrich the national curriculum with your own angle in some way and thereby add value to a scholar's experience? Can the skills and experience of the schoolteachers be delivered in new and interesting ways that make the school stand out from the crowd? How do you find out what the parents need from the school so that they sing your praises too?

Each and every school needs a marketing plan to address these points. These are just some of the features that need to go in!

Carefully constructed, evidenced by some simple research, with meaningful consultation and involvement of school staff and others, a School Marketing Plan makes a real and positive contribution to a school's success. It provides a common purpose in which all school members can be engaged.

It brings together a range of actions that otherwise risk being missed or, sometimes worse, take place in an uncoordinated and conflicting manner. Invariably a piecemeal approach of this nature results in a mix of subliminal marketing messages-- often diluting the main message or worse, being seen as confused and negative in nature. It is a key element when you plan to build a successful school.

Constructing a School Marketing Plan may not be easy first time round but specialist guidance and templates are available to simplify the task-- even for those who have never done it before. A structured approach identifies clearly what the objectives are. It allows staff and others to see their role in fulfilling the plan. These proven tools can be used again and again to ensure the school's plan remains relative and supportive, no matter how the education environment changes.

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